In an ideal world, every piece of journalistic writing would be compelling, sharp and immersive. But in reality, it is all too easy to churn out templated stories that get hardly read past the first paragraph.

In this week’s podcast, we take a closer look at what makes writing come alive with Robert Cottrell, editor, The Browser.

Cottrell sifts through hundreds of articles a day to whittle the stack down to just five handpicked pieces for his newsletter subscribers. This split-second decision-making is only possible thanks to his deep knowledge of what makes an article stick out, seize a reader’s attention and have real staying power.

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