Social media strategy

How South China Morning Post reached one billion YouTube views

Three years ago, the Hong Kong-based news organisation doubled-down on its video strategy and is now reaping benefits. Mat Booth, director of video, shares his advice on YouTube audience growth and knowledge of the platform algorithm

Posted by Jacob Granger on 07/10/20

How the i newspaper doubled its Instagram following in a year

With Instagram expected to overtake Twitter as a source of news, it is time to create a social strategy fit for the platform known for vibrant pictures and positive vibes

Posted by Jacob Granger on 08/09/20

Is social video the future of online news?

With the launch of Instagram Reels to rival TikTok, more publishers are trying their hand at short-form videos to attract the under-25s

Posted by Grace Braddock on 12/08/20

Seven best practices for leveraging Facebook videos

Socialinsider crunches the numbers to optimise your social media strategy

Posted by Teo Lozan on 20/07/20

How to use social-native storytelling to break and cover news on Instagram

Former audience editor at BuzzFeed News World and QuickTake shares her strategies to engage the under-25s with hard news, politics and international current affairs

Posted by Marcela Kunova on 11/03/20

Data crunching, weekly formats and vertical accounts: behind The Telegraph's Instagram strategy

The news organisation has doubled its followers on the platform in the space of a year through a savvy social media strategy

Posted by Jacob Granger on 05/03/20

Tip: Producing content that works for TikTok

What gets the attention of Gen Z audiences? Explainer content goes down a treat

Posted by Daniel Green on 21/02/20

Seven tips for publishers to get started with TikTok

How can you find your voice and presence on a high-energy, youthful platform?

Posted by Corinne Podger on 31/01/20

Tip: How to get verified on Facebook and Instagram

The verified tick is a sought-after symbol of prestige. So how do you get one on your account?

Posted by Jacob Granger on 28/01/20

App for journalists: PhotoGrid, for creating eye-catching images on Instagram

As audiences flock to Instagram and TikTok for visual content, this app helps you create beautiful vertical stories to drive engagement

Posted by Daniel Green on 22/01/20

Kevin Donnellan, social media consultant, on the dos and don'ts of social media reporting

"A handful of tweets doesn't constitute a groundswell of opinion"

Posted by Jacob Granger on 17/01/20

Tip: Five ways to boost your Instagram presence

Looking to boost your following? Here are some pointers on creating eye-catching posts which attract followers

Posted by Jacob Granger on 17/01/20

10 tips for introducing mobile journalism into local newsrooms

Smartphones allow journalists to report from a crowd because they are lightweight and discreet

Posted by Jacob Granger on 13/01/20

Half of publishers bet on reader revenue as their main income stream in 2020

The latest RISJ report found that the media industry is turning towards more sustainable business models while podcasting revenue is projected to grow by 30 per cent a year

Posted by Marcela Kunova on 09/01/20

How to find under-reported topics that readers actually pay attention to

The best editorial decisions are often based on data. A new tool, Currents, helps publishers identify which content audiences are searching for and engaging with

Posted by Marcela Kunova on 06/01/20

Tip: Eight steps to up your digital storytelling game

Facebook Journalism Project and International Center for Journalists offers an expert's guide to creating compelling video content for social media

Posted by Jacob Granger on 18/12/19

Tip: Drive deeper audience engagement on Instagram

How do you achieve 10,000 new followers every day? BBC News offers its inside strategy on Facebook Journalism Project

Posted by Jacob Granger on 17/12/19

Sky News and BuzzFeed UK collaborate on livestreaming UK general election 2019 overnight show

Why did a mainstream TV channel and a website best known for entertainment content team up? One wants to find younger news audiences, while the other wants to show it can do more than cat memes

Posted by Jacob Granger on 12/12/19

Tip: Tweetdeck for student journalists

The platform is essential for reporters to find their next story, but it can seem daunting at first - here is a guide for new reporters

Posted by Jacob Granger on 09/12/19

LA Times posts historic images on a new Instagram account to engage younger news audience

The US local news publisher leverages its past to build a new community of readers, garnering 5,000 followers in two months

Posted by Jacob Granger on 04/12/19

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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