Credit: Image by Fer Gregory on Shutterstock News Inside The Telegraph's video strategy The publisher wants to maximise its use of pre-roll advertising while preparing for a future with more diverse revenue streams By Caroline Scott • 4 min read
Credit: Image from Shutterstock, News Positively Scottish online magazine launches with a solutions angle on stories The not-for-profit magazine wants to reach an audience that has become disengaged from traditional news stories By Catalina Albeanu • 2 min read
Credit: By Alex Liivet on Flickr. Some rights reserved . News How The Liverpool Echo reinvented itself to extend the life of its print edition Almost a year ago, the Trinity Mirror owned local title started challenging itself on how it was serving its audience By Mădălina Ciobanu • 2 min read
Credit: Image by Alexandru Nika on Shutterstock News Virtual reality at The New York Times: How it all began Speaking at FIPP London today, Sam Dolnick, associate editor of digital at The New York Times, gave delegates an insight into the publisher's journey with virtual reality By Caroline Scott • 3 min read
Credit: Screenshot of El Español News 7 months after launch, El Español finds it challenging to pursue both high traffic and subscriptions Web traffic to the crowdfunded media outlet is higher than expected, says co-founder María Ramírez, but subscriptions are not keeping up By Mădălina Ciobanu • 4 min read
Credit: By AdamPrzezdziek on Flick. Some rights reserved. News 5 key research findings on distributed content strategies from INMA The report from the International News Media Association highlights the necessity for publishers to become 'cooperative competitors' By Caroline Scott • 3 min read
Credit: Screenshot from the Quartz iPhone app. News ‘Question your assumptions’: Tips from Quartz on preparing for what comes next in digital ‘Mobile is growing and changing quicker than anything that came before, so I think pretty much all predictions about the future are going to be incorrect’ By Mădălina Ciobanu • 2 min read
Credit: Image by Zooey . Some rights reserved . News How AOL plans to tackle the 'perfect storm' as readers move to mobile Speaking at the FT Digital Media 2016 conference, Jimmy Maymann, executive vice president at AOL, explains how his company is preparing to update its output to match changing audience habits By Caroline Scott • 2 min read
Credit: Image by Images_of_Money on Flickr. Some rights reserved News The challenges of making online video pay Speaking at FT Digital Media 2016 conference, Lindsay Nelson, global head of brand strategy at Vox Media, shared some insights into how publishers are hoping to profit from online video growth By Caroline Scott • 4 min read
Credit: By jasonahowie on Flickr. Some rights reserved News Coexistence, confrontation or collaboration? Defining the relationship between publishers and platforms Do news organisations still have the upper hand? By Mădălina Ciobanu • 2 min read
Credit: Public domain News Storyful to launch UK Newswire channel and expand London team The new channel from the social media newswire will focus on politics, breaking news, and trending stories By Catalina Albeanu • 1 min read
Credit: Image by United blue on Flickr. Some rights reserved News Study highlights the diversity problem in British journalism Latest survey findings reveal the industry is 94 per cent white, with women underpaid and under-represented By Caroline Scott • 3 min read
