Credit: Tonik on Unsplash News Overcome your metrics anxiety: how to develop a healthy relationship with audience data Data works best when it helps journalists grow, not when it acts as a leaderboard in your newsroom By Marcela Kunova • 4 min read
Credit: Via Pexels News Have you got audience data? Good. Now use it Most newsrooms have two things: tons of web analytics and editors who do not really know what to do with it. Here is how to look for the answers in the right place By Marcela Kunova • 3 min read
Credit: Photo by Charisse Kenion on Unsplash News 'Audience canvas': create an audience-first strategy Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers By Jacob Granger • 7 min read
Credit: Mousetrap Media/Christina Jansen News Lessons from Culture Trip's content engagement strategy for addressing user needs The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data — but what does this mean for news organisations? By Delmar Terblanche • 3 min read
News The best hashtag strategies for news organisations on Instagram Looking to make your posts go further and build up a following? This guide to use hashtags will help you drive engagement, reach and impressions on the platform By Jacob Granger • 4 min read
Credit: methodshop .com via flickr News How BBC Good Food used voice search analytics to cook up its first Alexa skill Use of voice devices is on the rise but it is still hard to publish on smart speakers (and not only because consumers cannot pronounce 'quinoa') By Marcela Kunova • 2 min read
Credit: Photo by Rachit Tank on Unsplash News The Washington Post leverages the popularity of WhatsApp to fight fake news ahead of the 2019 Indian elections Building authentic relationships with readers on the platform is key to stopping the spread of misinformation in election season By Jacob Granger • 3 min read
Credit: Photo by Marten Bjork on Unsplash News What makes social audiences click and read your article? Bloomberg Media's innovation lab BHIVE devised an ideal social article template designed to break the reading-and-leaving behaviour By Marcela Kunova • 2 min read
News Tips, tricks and hidden features to help you make the most of Instagram Think you have mastered the social platform? Think again. Here is our Instagram 101 By Caroline Scott • 10 min read
News How The Telegraph is reaching teenagers with news stories on Snapchat Discover One year after launching its presence on Snapchat, the publisher attracts one million daily viewers aged 13 to 24. And yes, they read news By Marcela Kunova • 4 min read
News The Startups for News pitch battles have started You can now vote for your favourite startup that offers an innovative solution or service to newsrooms By Catalina Albeanu • 2 min read
News How to use the FT's IKEA-inspired toolkit to develop editorial projects Got a story or series coming up that spans various teams and skillsets? Use this resource to help plan and produce it By Mădălina Ciobanu • 3 min read
