Credit: Google/FX News How to grow and sustain readership when you run your own news project Balance quality content with strategic growth By Cristiana Bedei • 4 min read
Credit: Google ImageFX News Why user needs have the power to stop audiences feeling overwhelmed by the news A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important By Marcela Kunova • 4 min read
News How FT uses polls to engage readers and grow subscriptions The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent By Gordon Smith • 2 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
Credit: Created using Magic Media, a generative AI app by Canva News Revenue and tech: Five must-read news reports for your newsroom How do you make your paywalls more effective? What do journalists need to engage with AI? How much does Google owe the UK news industry? These questions and more answered By Jacob Granger • 8 min read
Credit: Photo by Jess Bailey on Unsplash News Getting started with user needs: lessons from Ringer Media International Journalists love covering the latest developments and breaking news. Audiences often want completely different content By Marcela Kunova • 5 min read
Credit: Photo by Jakayla Toney on Unsplash News Seven career tips for young journalists from US media professionals Own your superpowers, get used to rejection and soak up the wisdom around you, say journalists from the Wall Street Journal, Vox Media, New York Times and CBS By Sydney Seymour • 3 min read
Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: social media, influencers and content creators Traditional media will struggle to keep up with creators on TikTok or Substack. Your biggest competitors will be new media startups, journalists going solo and online personalities By Jacob Granger • 6 min read
Credit: Photo by Štefan Štefančík on Unsplash News How Amedia's new content strategy helped engage young audiences Young audiences are mobile-first, if not mobile-only, but going after their platform of choice is only step one By Kevin Anderson • 5 min read
Credit: Madlen Steiner, CC BY 3.0 , via Wikimedia Commons News UAE's The National uses free reader registration to counter the decline of SEO The Abu Dhabi-based global news outlet pioneers an innovative audience approach in a region unaccustomed to paying for online news By Marcela Kunova • 3 min read
