News How to get started with user needs: learnings from the Reuters Institute, Metro.co.uk and smartocto The worlds of academia, news and tech come together to offer tips on producing content that is more relevant to your audience and helps to grow loyalty By Finn MacCarthy • 4 min read
News LinkedIn newsletters: are they what they are cracked up to be? News publishers, writers and tech companies are tapping into the platform's large, professional user base but get frustrated by the lack of features and analytics. We asked LinkedIn what they are going to do about it By Jacob Granger • 7 min read
News From monologue to dialogue: How Sky News is revamping the modern live blog In a past few days full of breaking news - from the Trump shooting to Southgate stepping down - live blog editor Jimmy Rice details how the news organisation provides minute-to-minute updates and easy catch-ups By Jacob Granger • 8 min read
Credit: Screenshots via TLDR News and Novara Media News Livestreaming, explainer videos and newsletters: Overnight election coverage with three new media companies "It makes the all-nighter worth it": Journalists at Novara Media, TLDR News, and The Edinburgh and London Minute talk about sacrificing sleep to cover the UK general election and give their audience something interesting to wake up to By Jacob Granger • 8 min read
Credit: The Audiencers / Poool / Seb Higgins News Five audience growth and revenue strategies from outside the UK How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal? By Jacob Granger • 4 min read
Credit: Alexey Savchenko on Unsplash News What publishers can learn from gaming Newsgames are time-consuming and costly to produce but they offer dopamine hit that can bring in a new, loyal audience By Joseph Cummins • 4 min read
News Audiences, AI and audio apps: five talking points from Perugia The International Journalism Festival explored why platforms and publishers cannot seem to work together, how newsrooms are informing their work with readers, and why we have not yet reached the peak of podcasting By Jacob Granger • 6 min read
Credit: Created using Magic Media, a generative AI app by Canva News How NRK uses AI-generated summaries to boost younger readers’ engagement In this special series that focuses on journalism rather than algorithms, we look at how the Norwegian broadcaster saw audiences doubling their reading time since it started adding automated summaries to its articles By Marcela Kunova • 2 min read
Credit: Photo by Matthew Alexander on Unsplash News Why Australia's bid to make big tech pay for news failed: views from an indie publisher The News Media Bargaining Code favoured legacy media companies and did not obligate platforms to negotiate over news deals By Scott Purcell • 4 min read
Credit: Created using Magic Media, a generative AI app by Canva News How do news leaders define success in their newsroom? Editors are spoiled for choice when it comes to metrics like lifetime value, quality reads and conversion rate. Eight experts dissect how to gauge article performance and content strategy By Martina Klárová • 7 min read
Credit: Created using Magic Media, a generative AI app by Canva News Intensive AI training by FT Strategies and GNI open for applications The Artificial Intelligence Launchpad Programme promises to teach eight news publishers how to optimise audience engagement and content monetisation through AI By Jacob Granger • 2 min read
Credit: The first group session took place in 2023. Picture courtesy News for All News News for All explores how journalism can fix its trust issues "Marginalised people and communities regard the impact of journalism’s 'public service' in the same way as they regard the police - as an arm of the state, having a profoundly negative impact on their lives" By Shirish Kulkarni • 3 min read
