News The journalist's A-Z: What actually matters in the digital news game Twenty-six essential concepts that define modern journalism, from advanced headline techniques and community building to verification protocols and the zero-click search By Jacob Granger • 6 min read
News How Mumsnet's new CEO turned 25 years of women's voices into AI gold Sue Macmillan's journey from Labour Party digital chief to running one of Britain's most influential parenting platforms reveals how authentic community-building and smart tech adoption can transform a publishing business By Marcela Kunova • 5 min read
Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: social media, influencers and content creators Traditional media will struggle to keep up with creators on TikTok or Substack. Your biggest competitors will be new media startups, journalists going solo and online personalities By Jacob Granger • 6 min read
Credit: Courtesy of Eleanor Mills (above) founder and editor-in-chief of Noon News Noon founder Eleanor Mills: "Women don't have a sell-by date" The publication for women in their 50s shows that understanding the needs of an underserved community can turn a niche website into a profitable media business By Jacob Granger • 4 min read
Credit: Screenshots via Openly TikTok News How Openly gained 120k TikTok followers in one year The LGBTQ+ news publisher has found that a mix of heavy and light video content works best to keep audiences interested but not burned out By Jacob Granger • 3 min read
Credit: By Mimi Thian on Unsplash News How to level up your interview skills by learning to listen better It may be just part of the daily news cycle to you and your audience, but to your interviewees it could be a major or traumatic moment they are reliving. Active listening is the key to better stories and better treatment of sources By Catherine Edwards • 3 min read
Credit: Photo by Tingey Injury Law Firm on Unsplash News How objectivity got a bad rap and where do we go from here? Most audiences would prefer journalists to sit somewhere between 'sticking to the facts' and 'speaking their minds' By David Cohn • 4 min read
Credit: Credit Mark Hakansson/Mousetrap Media Ltd News ‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media By Afsana Zaman • 3 min read
Credit: Photo by Kuo-Chiao Lin on Unsplash News Audio, the least stressful medium for news? Yes and no Podcasts and the like can help navigate tough topics when we are feeling stretched and stressed, but the format is one we also have to wield responsibly By John Crowley • 7 min read
Credit: Screenshots from JOE Media News Where does virtue signalling belong in digital journalism? JOE Media has amassed millions of hits from videos that take a strong position on stories that matter to their audience. But is that not just what news outlets have always done? By Jacob Granger • 5 min read
Credit: mohamed Hassan from Pixabay News 'Treat rejection as a networking opportunity' Do not get disheartened when your job application is unsuccessful. Learn from it instead By Anthony Coote • 3 min read
News How the i newspaper doubled its Instagram following in a year With Instagram expected to overtake Twitter as a source of news, it is time to create a social strategy fit for the platform known for vibrant pictures and positive vibes By Jacob Granger • 4 min read
