Photo by Simone Secci / Unsplash News 12 rules for writing smarter polls A review of polls by FT, The Times and Yahoo shows that engaging questions capture the heart of debates while staying neutral and accessible By Vera Solevska • 4 min read
Credit: Mark Hakansson / Marten Publishing News Video is in another golden age. How should newsrooms adapt? Experimenting is a must, just don't expect instant results, says Jonathan Paterson at The News Movement By Jonathan Paterson • 4 min read
Credit: Google ImageFX News Why user needs have the power to stop audiences feeling overwhelmed by the news A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important By Marcela Kunova • 4 min read
Credit: Kumiko SHIMIZU on Unsplash News Boost your social media game on BlueSky: Three dos and don'ts for journalists Learn how to build a presence and make the most of the new social media platform on the block By Pragya Malhotra • 2 min read
Credit: Photo by Marty O’Neill on Unsplash News Video meets podcast: Five tips for making a successful 'vodcast' Discover a wider audience for your audio content by doubling up with video at the same time By Adia May • 2 min read
Credit: Photo by Alexander Shatov on Unsplash News Seven tips for using LinkedIn as a freelance journalist Find out how to land work opportunities on the professional social media platform By Elvis Kachi • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: independent, local news and media startups Audiences are feeling jaded about mainstream media and institutions, whilst being coveted by content creators. Smaller news organisations are well-placed to meet the demand for engaging content By Jacob Granger • 5 min read
Credit: Mark Hakansson / Mousetrap Media News How the Financial Times is broadening its portfolio FT Live and FT Strategies are two divisions that earn revenue for the publisher. But their true value lies in bolstering the business as a whole By Jacob Granger • 4 min read
News Digital journalism expert Alastair Reid on TikTok, AI and burnout A former Big Issue, First Draft and PA Media journalist talks about the ups and downs of working across social media platforms By Jane Ryan • 3 min read
Credit: Photo by Volodymyr Hryshchenko on Unsplash News How can newsrooms step back and truly listen to their readers? Taking a breather from the non-stop news cycle and actively listening to your audience can reveal which stories they want, how they want them and whether they are willing to pay for them By Jacob Granger • 8 min read
Credit: by Redd on Unsplash News What next for native advertising, and how can publishers benefit? Global spending on native advertising is rising fast and is only predicted to keep growing. So how can publishers who have not yet taken advantage of this revenue stream get a piece of the pie? By Catherine Edwards • 6 min read
Credit: Photo by Matteo Vistocco on Unsplash News Can reader call-outs close the gap between newsrooms and audiences? Political crises are a chance for news outlets to listen to their readers in order to (re)gain trust By Tassos Morfis • 5 min read
