community

News

What does it really mean to serve a community today?

Communities yearn for a sense of pride, validation or a confidence boost - outcomes which benefit their lives, not just increasing our page views

By Jacob Granger • 7 min read

News

Next stop, Norway: Lessons from Zetland's European expansion

Jakob Moll reveals how the Danish company with community at its heart keeps scaling to neighbouring Nordic markets, and how you too can build a deeper relationship with your audience with their tried-and-tested model

By Marcela Kunova • 3 min read

News

How Mumsnet's new CEO turned 25 years of women's voices into AI gold

Sue Macmillan's journey from Labour Party digital chief to running one of Britain's most influential parenting platforms reveals how authentic community-building and smart tech adoption can transform a publishing business

By Marcela Kunova • 5 min read

News

What can journalism learn from recipe videos?

Viral food content creators have figured out that faces matter more than formats

By Jon Laurence • 4 min read

News

New toolkit helps journalists build trust through public collaboration

The project provides a roadmap for news organisations seeking to bridge the gap between elite journalism and social media chaos, offering a third way that prioritises both truth and community engagement

By Marcela Kunova • 2 min read

News

Three smart strategies in the worlds of podcasts, newsletters and news apps

Find out how the Women's Running podcast is using Discord to engage listeners, City A.M is capturing commuters with push notifications and The Spectator is relishing its new food and drink audience

By Jacob Granger • 2 min read

News

The autocrat's playbook: How democracy dies and what we can do to stop it

Reporters who have worked under Putin, Erdogan and the Taliban share what they have learned about how autocrats consolidate power and how communities can fight back against the erosion of democratic freedom

By Jacob Granger • 4 min read

News

How Britain's most established news brands are reinventing themselves for the digital age

Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies

By Jacob Granger • 2 min read

News

Naja Nielsen, media director of SVT: 'We don't have decades to get used to AI'

The former BBC digital director says that newsrooms find themselves in another digital disruption and they need to act fast as user behaviour is rapidly changing

By Jacob Granger • 2 min read

News

20 trailblazing women in journalism

Interviewers at the top of their game, stars to watch, digital maestros and strategic masterminds - a few of our top picks of women paving the way for others

By Jacob Granger • 5 min read

News

Community-led listening project offers solutions to journalism’s biggest challenges

'There is not a single user asking for more, cheaper content. They want connection, collaboration and care,' says Shirish Kulkarni, reflecting on a collaborative project between Media Cymru and BBC

By Shirish Kulkarni • 3 min read

News

10 new and interesting media launches on our radar

New media companies are developing close-knit relationships with readers, unusual business models and solutions to long-standing industry challenges

By Jacob Granger • 7 min read