Marten Publishing / Mark Hakansson News What does it really mean to serve a community today? Communities yearn for a sense of pride, validation or a confidence boost - outcomes which benefit their lives, not just increasing our page views By Jacob Granger • 7 min read
Credit: Frank Noon/Mousetrap media. Carly Steven, global head of SEO at MailOnline, speaking at the Newsrewired conference. News The brutal reality of SEO in 2025 Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes By Marcela Kunova • 3 min read
Credit: Photo by Michael Fousert on Unsplash News Going greener: Scottish newsrooms team up for sustainability reporting project A network of independent and hyperlocal news organisations are responding to the two top issues amongst Scottish voters at the UK general election - climate change and green energy By Jacob Granger • 2 min read
Credit: Photo by Red Dot on Unsplash News Covering elections: how to not let politicians steal the narrative The Citizen's Agenda model is being used in the US to prioritise the needs of local voters above candidates hunting for positive publicity By Jacob Granger • 4 min read
Credit: Photo by Per Lööv on Unsplash News Business model scheme for European media startups launches IPI provides up to €15k of funding and expert coaching for media ventures that can better serve diverse audiences By Jacob Granger • 3 min read
Credit: Behnam Norouzi on Unsplash News Predictions for journalism in 2023: audience expectations and user needs Trust towards, interest in, and willingness to buy the news all stand in the balance next year. Newsrooms with the best listening skills will come out top By Jacob Granger • 4 min read
Credit: Image by Bogdan Sonjachnyi on Shutterstock News 30 Medium publications about journalism to follow Does your Medium daily digest need a boost? Check out these writers and publications tackling the challenges in the media industry By Catalina Albeanu • 4 min read
Credit: Credit Mark Hakansson/Mousetrap Media News Deep listening and feedback loops: Using the news to tackle polarisation A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines By Chloe Finch • 5 min read
Credit: Photo by Luke Michael on Unsplash News Lessons from the US: four ways to innovate in your local newsroom Rethink your revenue models, audience engagement and newsgathering processes with these ideas from across the pond By Jacob Granger • 7 min read
Credit: Omar Medina Films from Pixabay News How publishers can use audio to spark greater audience engagement Invite your readers, listeners and viewers into your newsroom By Damian Radcliffe • 5 min read
News Reporting on under-represented voices: five key questions journalists need to ask themselves When telling stories of communities we do not belong to, we often end up perpetuating stereotypes and focusing on the negative. Use this checklist to find a new perspective By Marcela Kunova • 3 min read
Credit: Jorge Fakhouri Filho from Pexels News Six ingredients for a perfect audio story Great podcasts and radio shows are like a delicious cake: you savour every bit and always go back for more. All you need to cook up one is a good recipe By Marcela Kunova • 4 min read
