Creator predictions 2026 Beware of podcasters' exodus to YouTube "There is a warning here for podcasting, drawn from what happened to news. Platforms took control of distribution first, then audiences, then advertising, and returned only a thin slice of what they captured. Video has delivered reach, but control still sits elsewhere" By Daniel Ionescu • 2 min read
Credit: Mark Hakansson / Marten Publishing News Journalists choose independence over churnalism "2026 will be defined by trust, transparency and the rise of independent, personality-driven video content creators with newsroom experience and the very best journalism skills" By Daniel Jae Webb • 2 min read
Credit: London Centric / Jennifer Forward-Hayter News Hunker down to survive the influencer-led news apocalypse "Next year will expose the gaping void between what the British journalism industry produces and what mass audiences are actually consuming" By Jim Waterson • 2 min read
News Creators are the new editors "The winning formula won't be 'creators doing journalism' or 'newsrooms copying creators' - it will be a new hybrid role" By Erika Marzano • 2 min read
News Journalists' personal brand is worth more than employer-owned platform 'More legacy publishers will showcase in-house expertise in ways that mimic the creator sector' By Jonathan Paterson • 2 min read
