Credit: Image by Hannah Edgman from Pixabay News What will be the lasting legacy of the pandemic on the digital media world? Covid-19 introduced many fads and mainstays, as well as opportunities for growth and lessons for the future. FIPP CEO James Hewes discusses what will separate the winners from the losers By Jacob Granger • 7 min read
Credit: Photo by Shahadat Rahman on Unsplash News Whether readers or brands pay for your content, data is central to the strategy The Guardian, Reach plc, London Evening Standard and Mediahuis Ireland all have contrasting business models. What they have in common is that data underpins the decision making process By Jacob Granger • 4 min read
Credit: Photo by Andrew Neel on Unsplash News Subscription strategy lessons from The Atlantic, Bloomberg and Business Insider What can news publishers do to sweeten the pot for potential subscribers, or cash in on readers who are never going to return or pay for content? By Jacob Granger • 6 min read
News Reuters Institute's media trends and predictions for 2021 RISJ's senior research associate Nic Newman talks about new revenue models, the rise of entrepreneurial journalism and the possibilities unlocked by artificial intelligence By Zi Wang • 3 min read
Credit: Photo by Jad Limcaco on Unsplash News 2020 challenge: retain new subscribers in a post-pandemic world The news agenda is rapidly changing. Coronanews fatigue is real. How can publishers turn their 'coronabump' subscribers into loyal readers? By Jacob Granger • 4 min read
Credit: The Economist News The Economist launches weekly podcast and newsletter on US election to boost subscriptions The 'Checks and Balance' coverage provides a clearer rundown of events leading up to the presidential election, building on existing demand for the topic and the formats By Daniel Green • 2 min read
News Weekly journalism news update: Virtual reality, WhatsApp audio briefings and TikTok Pushed for time? Catch up with the weekly media news coverage from Journalism.co.uk By Jacob Granger • 2 min read
Credit: Screenshot from Gazeta Wyborcza on Facebook News Polish daily Gazeta Wyborcza smashed through its digital subscriptions target The daily newspaper reported 133,000 digital subscriptions at the end of 2017 - boosted by refreshing its approach on Facebook and developing the skills of its staff By Catalina Albeanu • 2 min read
Credit: Image from pexels.com News German publishers are concerned the EU's ePrivacy Regulation is putting their digital advertising revenue at risk, study finds The Association of German Magazine Publishers (VDZ) found news websites expect their revenue from native and programmatic advertising, as well as digital subscription sales, to drop By Mădălina Ciobanu • 2 min read
News Norway's largest local media company capitalised on digital subscriptions with a three stage plan Amedia developed aID, a common log-in system that encouraged subscribers to develop digital habits and allowed the publisher to reach wider audiences By Caroline Scott • 4 min read
News Why the largest newspaper group in Brazil uses Facebook as a subscription funnel Andiara Petterle, Grupo RBS’ vice president of newspapers and digital media, explains why the publication steers clear of native social content and Facebook Instant Articles By Caroline Scott • 2 min read
Credit: By Financial Times on Flickr. Some rights reserved . News Why the Financial Times is betting on 'audience-first' Renée Kaplan, the outlet's head of audience engagement, explains how the FT is investing in metrics beyond page views By Mădălina Ciobanu • 4 min read
