Credit: Mousetrap Media/Mark Hakansson News Subscription retention strategies: pain points and remedies Times Media, Washington Post, The Conversation and DC Thomson discuss how to hang onto paying readers. Early engagement and easy exits are key By Jacob Granger • 5 min read
Credit: Photo by kyler trautner on Unsplash News From problem solver to innovator: how bridge roles have evolved in newsrooms Five years ago, some self-motivated reporters became project leaders. Now, the likes of the Wall Street Journal and The Washington Post have recognised the importance of these multi-disciplined maestros By Jacob Granger • 5 min read
Credit: Courtesy of Tara Lajumoke (above) managing director of FT Strategies News Lessons from the FT: setting north star goals for digital transformation Learn how to organise your work and motivate your teams to make quality digital journalism profitable By Jacob Granger • 4 min read
News "Success can’t just be measured in metrics": Inside the digital transformation at DC Thomson The publisher passed the 25k paid subscribers milestone as it seeks to build a sustainable model for local and national news By Marcela Kunova • 2 min read
Credit: Photo by Ea Ehn/Pexels News How coffee breaks with users brought reality checks and culture change to Sweden’s public broadcaster Reporters were initially sceptical about getting coffee with their communities, but the audience engagement project was the foundation for SVT's digital transformation By Catherine Edwards • 5 min read
Credit: Photo by Daria Nepriakhina ???????? on Unsplash News What journalists need to know about product thinking The user experience of your digital services and platforms matters if you want readers to stick around. Learn how to build audience feedback into your news products By Catherine Edwards • 4 min read
Credit: Copyright of James Mahon News How the covid pandemic changed digital journalism Mobile journalism and Zoom interviews have put pressure on older journalists to adapt By James Mahon • 4 min read
Credit: Photo by Suzanne D. Williams on Unsplash News Newsrooms need to think more like tech giants If they want to survive and thrive, news companies must focus on what people really need from them and create products that go beyond journalistic content By Jacob Granger • 5 min read
Credit: Marcus Aurelius from Pexels News Pandemic opened newsrooms to journalists with disabilities In lockdown, working from home became accepted and an access barrier has been (finally) lifted By Marcela Kunova • 2 min read
Credit: Photo by Sam McGhee on Unsplash News What journalists wish they knew if they were starting out during a pandemic Covid-19 has afforded us a moment to reflect on how newsrooms work. Here is some universal advice for budding reporters that has held true over time By Ella Cotton • 3 min read
Credit: Photo by alleksana from Pexels News 'Digital first, print second': how Ireland's INM went from zero to 30k subscribers in one year When the news organisation was acquired by Mediahuis in 2019, it focused on re-evaluating editorial metrics, overcoming resistance to change and getting a paywall up pronto By Jacob Granger • 4 min read
Credit: Miguel Á. Padriñán from Pexels News How to lead a media organisation in 2021 Having a strategy is not the same as getting results. Lucy Kueng talks about what distinguishes top leaders from everyone else By Marcela Kunova • 3 min read
