Credit: Jacqueline Munguía on Unsplash News New playbook to help publishers boost content strategy Build stronger audience engagement and discover new editorial opportunities in 15 steps By Marcela Kunova • 2 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: misinformation, online safety and press freedom New technologies are used to undermine the credibility, security and ability of journalists to do their jobs. Partnerships with tech companies and democratic governments will set new precedents By Jacob Granger • 5 min read
Credit: Photo by Solen Feyissa on Unsplash News What do young audiences really need from the news? Newsrooms must develop products and relationships with Gen Z and Gen Alpha just like tech companies and social platforms who figured that out long ago By Jacob Granger • 4 min read
Credit: Mark Hakansson / Mousetrap Media News Standing out in a crowded market: what makes a top news podcast? BBC News, The Guardian, Global Media and The New Statesman share what gives their shows an edge in a competitive space By Jacob Granger • 3 min read
Credit: Photo by Christin Hume on Unsplash News Tools for journalists: Missing Perspectives Directory, for connecting newsrooms with women Women reporters can use this platform to look for assignments or send pitches to news organisations to increase representations of women's voices in the news By Jacob Granger • 1 min read
Credit: Mark Hakansson / Marten Publishing. Left to right: Bartosz News Newsrewired: How to nail your subscription pitch What compels readers to pay for news? Four publishers revealed how they get readers over the line By Jacob Granger • 5 min read
News Why newsroom transformation is key to subscription growth Quality journalism and reader revenue go hand-in-hand, says Lisa MacLeod, director of FT Strategies By Lisa MacLeod • 4 min read
Credit: Guthrie Munyuki (above), group editor-in-chief, Daily News News 'News companies need survival strategies and culture change' Guthrie Munyuki, a Zimbabwean editor-in-chief with a three-decade career, says taking a leadership course helped him embrace digital strategies and boost company revenue by 20 per cent By Jacob Granger • 3 min read
Credit: Photo by engin akyurt on Unsplash News Bundling up: The secret to subscriber success Top news organisations strengthen subscription bundles by focusing on convenience, value for money and variety of choice By David Cohn • 4 min read
Credit: Photo by Mathew Schwartz on Unsplash News 'Collaboration over competition' is the way forward for public interest media Report for the World is encouraging newsrooms in the global south to work together on shared opportunities around audience engagement and revenue generation By Jacob Granger • 3 min read
Credit: Sam on Unsplash News New investigative project helps resource-poor newsrooms report on health The collaborative startup The Examination scrutinises health threats of tobacco, ultra-processed food and other big industries which cause one third of global deaths By Marcela Kunova • 2 min read
Credit: Photo by Miguelangel Miquelena on Unsplash News The Economist launches podcast-only news subscription Economist Podcasts+ appeals to audiences who just want audio journalism for a fiver a month. The publication believes it can upsell pricier subscriptions from here By Jacob Granger • 2 min read
