Credit: Mousetrap Media News Who to follow: 110 media consultants to help your newsroom There is a wise owl out there for any challenge your newsroom wants to solve, like coming up with a brand new social media strategy, improving newsroom culture or implementing generative AI workflows By Jacob Granger • 8 min read
Credit: Photo by Sagar Rana on Unsplash News How young leaders can shape the future of the media industry LadBible, FT Strategies and boom saloon talk about the challenges and opportunities in modern leadership By Jacob Granger • 3 min read
Credit: Photo by Mathieu Stern on Unsplash News What gets readers to pay? Transparency on the price of journalism Subscribers like digital offers, joining a community or supporting independent news. But new research indicates what really gets them over the line is the right combination of appeals By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Countering news avoidance: focus on relevance and value When half of the population are avoiding the news, the best cure is to give them a stake in the stories and news outlets that matter most to them By Jacob Granger • 5 min read
Credit: Mircea on Pixabay News How The Conversation is attracting younger readers The academic news website created a user needs model, a new series and a text messaging service to engage with the under 30s By Jacob Granger • 3 min read
Credit: Photo by ConvertKit on Unsplash News Why The Telegraph is making audio-first journalism a priority moving forward Having a dedicated audio team has helped to cover the coronavirus pandemic and the Ukraine war both quickly and creatively. But the focus moving forward is narrative-driven episodic content By Jacob Granger • 5 min read
Credit: Lalmch from Pixabay News 'Actionable user needs' make for more efficient newsrooms Too often, the bulk of stories amounts to a fraction of traffic. A new report by smartocto shows how data can be used to create articles your readers want By Marcela Kunova • 3 min read
Credit: Photo by Hannah Wei on Unsplash News The Economist creates a new revenue stream with online courses As the world got used to e-learning, the business news publisher spotted an opportunity for a new product aimed at time-poor, mid-career readers By Jacob Granger • 2 min read
Credit: Via Pexels News Have you got audience data? Good. Now use it Most newsrooms have two things: tons of web analytics and editors who do not really know what to do with it. Here is how to look for the answers in the right place By Marcela Kunova • 3 min read
Credit: Photo by RF._.studio from Pexels News BJTC relaunches support scheme for virtual work experience and cancelled placements Struggling with the bills whilst working from home? Underprivileged journalism students can receive £200 from the Placement Assistance Scheme to ensure that everyone gets a fair shot in the industry By Jacob Granger • 4 min read
Credit: Photo by SpaceX on Unsplash News Launching your audience engagement strategy: lessons from Krautreporter's Playbook Are you looking to involve your readers in your reporting? The German engaged journalism publisher offers a how-to guide to get you started By Jacob Granger • 3 min read
Credit: Jonathan Francisca on Unsplash News How AI can help predict subscription cancellation and keep readers engaged When readers hit a paywall at the right moment they are also more likely to subscribe. Clever algorithms now make this part of reader behaviour easier to understand By Marcela Kunova • 3 min read
