News Steve Wilson-Beales on SEO, new metrics of success and the zero-click future Former Global SEO chief argues the "death of SEO" panic misses the point—the real opportunity lies in breaking down newsroom silos and fostering a culture of rapid experimentation. From loyalty metrics to AI visibility, he shares how publishers can weather the storm ahead By Jacob Granger • 3 min read
Credit: Google ImageFX News Why user needs have the power to stop audiences feeling overwhelmed by the news A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important By Marcela Kunova • 4 min read
Credit: Photo by Štefan Štefančík on Unsplash News How Amedia's new content strategy helped engage young audiences Young audiences are mobile-first, if not mobile-only, but going after their platform of choice is only step one By Kevin Anderson • 5 min read
Credit: Created using Magic Media, a generative AI app by Canva News How do news leaders define success in their newsroom? Editors are spoiled for choice when it comes to metrics like lifetime value, quality reads and conversion rate. Eight experts dissect how to gauge article performance and content strategy By Martina Klárová • 7 min read
Credit: Photo by Volodymyr Hryshchenko on Unsplash News How can newsrooms step back and truly listen to their readers? Taking a breather from the non-stop news cycle and actively listening to your audience can reveal which stories they want, how they want them and whether they are willing to pay for them By Jacob Granger • 8 min read
Credit: Photo by Matteo Vistocco on Unsplash News Can reader call-outs close the gap between newsrooms and audiences? Political crises are a chance for news outlets to listen to their readers in order to (re)gain trust By Tassos Morfis • 5 min read
Credit: Photo by Diana Polekhina on Unsplash News How Nature and TBIJ measure the impact of their journalism The majority of journalists will tell you they got into the profession in order to help people and to make change. How can newsrooms measure if we are achieving this goal? By Catherine Edwards • 7 min read
News Advertorial: Memberful launches a premium newsletter product for publishers and independent creators As content creators look to diversify their revenue and retain ownership over their audience, Memberful is adding paid newsletters to its subscription membership services By Staff writer • 2 min read
Credit: Gerd Altmann from Pixabay News 12 replies to common objections to using data in the newsroom Maybe you are trying to convince your colleagues or editor to embrace metrics. Maybe the data-sceptic is you. Either way here is how to address concerns around data By Marcela Kunova • 5 min read
Credit: Ricardo Arce on Unsplash News Why publishers must shift their focus from business to audience needs If you want to have a successful news company, stop looking at your competitors and obsessing over new products. Get to know your readers instead By Marcela Kunova • 4 min read
Credit: Tonik on Unsplash News Overcome your metrics anxiety: how to develop a healthy relationship with audience data Data works best when it helps journalists grow, not when it acts as a leaderboard in your newsroom By Marcela Kunova • 4 min read
Credit: Photo by Startaê Team on Unsplash News Seven tried-and-tested steps to growing your digital subscription model Thinking of rolling out a reader revenue strategy or revamping your existing one? The Google News Initiative shares tools and templates refined by newsrooms worldwide By Jacob Granger • 5 min read
