Credit: Via Pexels News Have you got audience data? Good. Now use it Most newsrooms have two things: tons of web analytics and editors who do not really know what to do with it. Here is how to look for the answers in the right place By Marcela Kunova • 3 min read
Credit: Photo by Joseph Balzano on Unsplash News How MyLondon built a hyperlocal news brand from the ground up Focusing on sought-after topics like the London Underground is a start, but you also need to use data and local surroundings to find stories and exclusives By Jacob Granger • 3 min read
Credit: Photo by Charisse Kenion on Unsplash News 'Audience canvas': create an audience-first strategy Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers By Jacob Granger • 7 min read
News How Neue Zürcher Zeitung increased its conversion rate up to five times with dynamic ‘paygates’ Newsrewired keynote speaker Rouven Leuener shares his experiences in experimenting with flexible paywalls to fulfil readers’ needs By Francesco Zaffarano • 3 min read
Credit: Pixabay News Solutions-focused journalism can improve news audiences' mental health Be part of a media revolution By Jacob Granger • 2 min read
News Facebook, photojournalism and Gmail plug-ins: Here is your weekly journalism news update Pushed for time? Catch up with this week's coverage from Journalism.co.uk By Caroline Scott • 3 min read
News Which metrics truly matter to improve your online content? Clicks mean nothing if you do not understand how to use online analytics to improve the quality of your editorial By Marcela Kunova • 2 min read
Credit: Image from Pixabay News Men are much more likely than women to be quoted as expert sources: How does Journalism.co.uk compare? We counted the number of times we quoted women in our stories compared to men since January. Here is what we found so far By Catalina Albeanu • 3 min read
News Turning engaged readers into super-engaged readers: Advice for creating a successful newsletter strategy 'You want to have a strong voice to cut through the noise and have people returning because they like your style.' Expert advice from the newsrewired digital journalism event By Christian Jensen • 5 min read
News 3 common myths about disinformation your newsroom should know An insight into the use of algorithms, automation, and human curation created to purposefully distribute misleading information on social media By Caroline Scott • 3 min read
Credit: Image from Kaleida News Kaleida launches The Attention Index, an open-source algorithm to measure the impact of stories The index looks at whether a story is featured prominently on the homepage and for how long, as well as how readers engage with it on Facebook, to measure attention By Mădălina Ciobanu • 2 min read
Credit: By wellphoto on Shutterstock. News Optimising for trust: Advice for news organisations to improve their relationship with the public 'Journalists have an opportunity and really an obligation to be listening to the public' By Catalina Albeanu • 3 min read