News The year ahead: Creators, technology, and the business of news Creator economics, artificial intelligence, audience priorities, revenue models, and leadership challenges - we mapped the trends that will shape newsrooms over the next twelve months By Marcela Kunova •
Credit: Mark Hakansson / Marten Publishing User-first predictions 2026 Journalists need to create less and curate more "If information is the destination of the journey, 2026 is the year when we will finally care for the journey itself, and the people who share it with us" By Mattia Peretti • 2 min read
Credit: Mark Hakansson / Marten Publishing News In 2026, trust becomes the media's most valuable currency "Trust and value go hand in hand. If you want readers to value your content, it needs to be trustworthy; it really is that simple" By Sarah Ebner • 2 min read
News User needs evolve from a measurement tool to a mindset "2026 will be defined by an ongoing negotiation: how to balance relevance and engagement with journalistic significance" By Nina Brorson • 2 min read
News Prepare for US-influenced threats to UK journalists "We can arm our journalists to confidently stride out into 2026, prepared to keep shining light into the darkest corners" By Rebecca Whittington • 2 min read
News "Overserve the fans" will be a winning strategy "When Taylor Swift appraised her Eras tour, she could also have been describing The Economist’s audience-building strategy for 2025" By Kevin Young • 2 min read
Credit: Mark Hakansson / Marten Publishing News AI-generated podcasts cause a punk rebellion "Whilst celebrities chat amongst themselves in expensive studios, normies will find unique locations out and about in the real world" By Dan McLaughlin • 2 min read
Credit: Mark Hakansson / Marten Publishing News AI will own the demand for news content "Just like Facebook became the front door for news around ten years ago, I think next year is when the shift will happen to AI services." By Joshi Herrmann • 2 min read
News 'Flash teams' will fuel newsroom innovation "They form around a challenge and disband once the problem is solved" By Khalil A. Cassimally • 2 min read
News Some very radical collaborations are on the table "What’s the point of journalism if it doesn’t reach the communities it’s meant to serve?" By Rozina Breen • 2 min read
News Platform power will be put to the test "Smaller, youth-led newsrooms will become increasingly important because they already know how to operate inside platform constraints" By Kassy Cho • 2 min read
News Time will be your greatest asset "We can’t outrun disruption. But we can choose to spend our time intentionally" By Corinne Podger • 2 min read
