Credit: Google ImageFX News Why user needs have the power to stop audiences feeling overwhelmed by the news A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important By Marcela Kunova • 4 min read
News We want to hear from you: how advanced is your user needs strategy? Please fill out our survey on how far along you are in implementing user needs in your newsroom (even if that is ground zero) By Jacob Granger • 1 min read
Credit: Photo by Matese Fields on Unsplash News A one-stop-shop of resources for journalism students Find funding opportunities, communities of support, tools and training that will help you carve out a career for yourself By Jacob Granger • 4 min read
Credit: rayul on Unsplash News Schibsted gives young audiences what they want: transparency on editorial decisions The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance By Jacob Granger • 3 min read
News How journalists can start creating a personal brand online As our work and home lives merge on social media, what do reporters have to remember when posting and networking on different platforms? By Caroline Scott • 4 min read
News Jakob Moll, international director of Zetland, on expanding into Finland and beyond The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign By Jacob Granger • 4 min read
News How FT uses polls to engage readers and grow subscriptions The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent By Gordon Smith • 2 min read
Credit: Frank Noon/Mousetrap media. Carly Steven, global head of SEO at MailOnline, speaking at the Newsrewired conference. News The brutal reality of SEO in 2025 Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes By Marcela Kunova • 3 min read
Credit: Screenshots via The News Agents (left) and Johnny Harris (right) TikTok accounts News Are plugs on social videos worth it? Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it By Jacob Granger • 4 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
