Credit: smartocto and Dmitry Shishkin News 'The more niche the publication, the more niche the user needs' Readers return to news outlets for content they love, that benefits their lives and they cannot find anywhere else By Jacob Granger • 5 min read
Credit: "A journalist working on the beach." Created with an AI image generator in Canva News Four tools for journalists to try this summer Put on your flip-flops, grab a piña colada, and explore these new tools for visual and audio storytelling By Marcela Kunova • 2 min read
Credit: Mousetrap Media/Mark Hakansson News Sponsored article: Securing loyal online audiences through live-blogging The Austrian Press Agency and Süddeutsche Zeitung explain how they are using the Tickaroo platform to earn the trust of readers through the fastest medium of news and storytelling By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Average revenues up by 20 per cent for UK independent news publishers The PINF Index 2023 reveals that small news outlets are just about breaking even, but are finding joy in impact, innovation and Instagram By Jacob Granger • 4 min read
Credit: Photo by Brooke Cagle on Unsplash News NCTJ Diversity in Journalism report: what is the media missing to make real progress? Despite some gains around women leaders and LGBT representation, the UK news industry remains very white, well-connected and university educated By Camille Dupont • 6 min read
Credit: Photo by Mathieu Stern on Unsplash News What gets readers to pay? Transparency on the price of journalism Subscribers like digital offers, joining a community or supporting independent news. But new research indicates what really gets them over the line is the right combination of appeals By Jacob Granger • 3 min read
Credit: Photo by Rob Hampson on Unsplash News Big tech platforms' market power is "significantly overestimated", new paper finds As more countries eyeing up their own News Bargaining Code, platform repayments could damage innovation and consumer interests By Emma McAndrew • 2 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: How The Times is running towards a digital-first future "Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia," says head of digital Edward Roussel at Newsrewired By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: Thinking of audience trust as a marketing problem A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Subscription retention strategies: pain points and remedies Times Media, Washington Post, The Conversation and DC Thomson discuss how to hang onto paying readers. Early engagement and easy exits are key By Jacob Granger • 5 min read
Credit: Mousetrap Media/Mark Hakansson News Countering news avoidance: focus on relevance and value When half of the population are avoiding the news, the best cure is to give them a stake in the stories and news outlets that matter most to them By Jacob Granger • 5 min read
News How can journalists learn SEO and why do they need to? Search engine optimisation is important to get your content out there and attract more readers By Fern McErlane • 3 min read
