Credit: Photo by Andrew Neel on Unsplash News Forget about paywall types - your audience comes first Stop thinking about 'which paywall suits us best?' and start considering 'which model works best for different readers' By Madeleine White • 6 min read
News Advertorial: Improving strategic content planning in your newsroom They say content is king, but only if your content is meeting the needs of your audience, when they need it most. That is where Desk-Net can help By Marcela Kunova • 3 min read
Credit: Digital News Report 2022 News Digital News Report 2022: 10 key themes for the future of media What impact have the Ukraine war, the cost of living crisis and a pandemic had on digital media? The latest Reuters Digital News Report shows declining trust in the media and wavering willingness to pay for it, while news avoidance rises By Jacob Granger • 8 min read
Credit: Sir Harold Evans 2 Shankbone 2009 NYC blog (Creative Commons Licence) via Wikimedia News Reuters and Durham University launch global fellowship to unearth generational talent The Sir Harry Evans Global Fellowship in Investigative Journalism honours the life of one of the greatest British newspaper journalists of all time. One exceptional, early-career candidate will be mentored by a top Reuters editor By Jacob Granger • 3 min read
Credit: Yusuf Omar (above) co-founder of Seen at Mojofest News How one video publisher is preparing for the rise of augmented reality Formerly Hashtag our Stories, video publisher SEEN has garnered a huge fanbase on social media. Co-founder Yusuf Omar warns that newsrooms need to be ready for when audiences swap their smartphones for smartglasses By Jacob Granger • 4 min read
Credit: Screenshot via The Washington Post's database of Ukrainian videos News The Washington Post's pandemic-born visual forensic team is here to stay (and still works remotely) A specialist video verification and production team proved valuable when the war in Ukraine broke out. Now the team is expanding to increase output of its widely-viewed content By Jacob Granger • 4 min read
Credit: The Presidential Office of Ukraine (Creative Commons licence) via Wikimedia News 100 days of war: What has international media learned from covering Ukraine? Reporting on Russia's invasion has put media standards under the microscope. Experts from across Europe mull over what the media has got right and wrong, and how practices must change moving forward By Catherine Edwards • 5 min read
Credit: Mark Hakansson/Mousetrap Media News What does the future hold for newsletters? The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings By Jacob Granger • 6 min read
Credit: Photo by Daria Nepriakhina ???????? on Unsplash News What journalists need to know about product thinking The user experience of your digital services and platforms matters if you want readers to stick around. Learn how to build audience feedback into your news products By Catherine Edwards • 4 min read
Credit: Mark Hakansson/Mousetrap Media News How should publishers rethink reader revenue in a changing world? Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights By Aruni Sunil • 5 min read
Credit: Credit Mark Hakansson/Mousetrap Media News Deep listening and feedback loops: Using the news to tackle polarisation A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines By Chloe Finch • 5 min read
Credit: Credit Mark Hakansson/Mousetrap Media Ltd News ‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media By Afsana Zaman • 3 min read
