Credit: Photo by Ben Sweet on Unsplash News How The Independent and Dennik N drive subscriptions with reader-centric metrics Putting up a paywall is not enough to make readers pay for news. Two news publishers rolled out data-led strategies to identify, engage and convert fly-by users into paying subscribers By Jacob Granger • 5 min read
News How did you get your first job as a digital journalist? Edinburgh Napier University graduate Iain Leggat explains how reassessing his career goals led to a new role reporting on trending and social news for JPI Media By Sophie Aristotelous • 3 min read
News Rheinische Post is winning the innovation game with a data-led newsroom For the past five years, the German regional newspaper has been using its wide reach to grow online revenue. But it took the pandemic to break its "newspaper mentality" and fully embrace a digital-first approach By Marcela Kunova • 3 min read
News 'Personal approach and honesty' are the secret to membership success during the coronavirus pandemic Spain's second largest digital newspaper eldiario.es attracted 20,000 new members in one month after the editor asked readers to support its well-known investigative journalism in a heartfelt letter By Jacob Granger • 3 min read
Credit: Courtesy Create with Mobile News New mobile journalism learning tool is set to win hearts Want to try your hand at smartphone storytelling techniques? With this deck of cards, you will always have a MoJo trick up your sleeve By Marcela Kunova • 2 min read
Credit: Alain Pham on Unsplash News Solving the revenue maximisation problem for publishers The pandemic reminded us that journalism cannot be financed through advertising alone By David Lockie • 5 min read
Credit: Rochelle Nicole on Unsplash News A future in journalism: four ways to gain work experience during the coronavirus pandemic When internships and work placements are being cancelled or postponed, how can entry-level journalists carve a career for themselves? By Ellie Smitherman • 3 min read
News Five covid-19 newsletters to subscribe to Getting overwhelmed or bogged down by coronavirus coverage? These email updates provide clarity, fact-checks and an expert take on the pandemic in bite-sized chunks By Marcela Kunova • 2 min read
Credit: Clifford Photography on Unsplash News Decrypt experiments with own cryptocurrency in search for independent revenue stream The blockchain publication has launched its own token to become less reliant on online advertising. Added bonus: it rewards readers for their attention and builds a loyal community By Marcela Kunova • 2 min read
Credit: Pixabay News 'Foundational journalism': The start-up that seeks to go beyond breaking news and truly inform audiences The Odin Media Project plans to use podcasts and newsletters as a way to help give listeners and readers an accurate and balanced worldview By Daniel Green • 2 min read
Credit: Pexels News What will determine the survival of local news? Not all page views are valuable and not all readers are the same. The Medill Local News Initiative distils key learnings from its research into sustainable journalism By Daniel Green • 4 min read
Credit: Photo by Florian Krumm on Unsplash News Your comment section is only as good as your editorial strategy We should be thinking critically about engaging with audiences and owning the platforms By Adriana Lacy • 3 min read
