Reach plc director of growth, David Bartlett News Reach is launching paywalls, but its pursuit of page views isn't over Manchester Evening News and Liverpool Echo have launched paywalls, as the news group hedges its bets on both reader and ad revenue By Jacob Granger • 4 min read
Left to right: Lisa MacLeod (FT Strategies), Paul Fisher (Iliffe Media), Sacha Cayre (Contexte) and Liz Wynn (Guardian). Credit: Mark Hakansson / Marten Publishing News How The Guardian, Contexte, and Iliffe Media are winning the subscription battle How do you get people to pay when they're used to free products or you're up against stiff competition? By Jacob Granger • 4 min read
Credit: Courtney Cook on Unsplash News Five new and interesting summer launches on our radar A database of women experts, a fact-checking tool, a Substack for freelance gigs, a citizen journalism app and a viral TikTok video maker By Marcela Kunova • 2 min read
Credit: The Audiencers / Poool News Four counterintuitive tactics that convert readers into paying customers From €1 weekly subscriptions targeting young readers to making cancellation surprisingly easy, European publishers shared their most effective strategies for building loyal subscriber bases at The Audiencers Festival. Here's what actually works By Jacob Granger • 3 min read
Credit: Andrew Paterson News 'Pay or we'll take it away': an indie newsletter's last chance saloon The London Minute newsletter got 200 readers to pay after issuing an ultimatum - a more direct approach than the typically reserved UK independent sector is used to By Jacob Granger • 4 min read
Credit: Courtesy Dennik N News 10 weeks, 10 promises, 24k new subscribers, 72% retention rate: lessons from Denník N’s subscription drive A Slovakian news organisation trialled a 'pay-what-you-want' offer. Even when offered for free, 78 per cent of new trial subscribers chose to pay By David Tvrdon • 6 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Created using Magic Media, a generative AI app by Canva News Revenue and tech: Five must-read news reports for your newsroom How do you make your paywalls more effective? What do journalists need to engage with AI? How much does Google owe the UK news industry? These questions and more answered By Jacob Granger • 8 min read
Credit: Photo by SpaceX on Unsplash News 10 new and interesting media launches on our radar New media companies are developing close-knit relationships with readers, unusual business models and solutions to long-standing industry challenges By Jacob Granger • 7 min read
Credit: Mousetrap Media / Frank Noon News Your questions answered: how to price news products Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news By Jacob Granger • 5 min read
Credit: Photo by Adam Wilson on Unsplash News Tips and advice for growing a Substack local newsletter Individual, entrepreneurial journalists are making big splashes on the newsletter subscription platform - at least to begin with - as regional journalism is crying out for innovation By Jacob Granger • 5 min read
Credit: Photo by Roberto Catarinicchia on Unsplash News The Forward scrapped its paywall and generated 37 per cent more revenue There is more money in donations than subs, finds a century-old Jewish news outlet that went free in 2022 By Marcela Kunova • 6 min read
