News Community reactions to the Reuters Institute Digital News Report 2025 Platform battles, podcast revenue, AI personalisation and more: industry experts chew over all the revelations in the go-to media research paper By Jacob Granger • 11 min read
News Ten talking points from the Reuters Institute Digital News Report 2025 Smartphone-driven consumption, creator-led alternative media, a global divide in AI adoption - it's all chop and change in the news industry and here's what your newsroom needs to know By Jacob Granger • 7 min read
News The local news crisis: when innovation and tradition both fall short Small-scale government support could transform a sector on its last legs, says David Floyd of Social Spider By David Floyd • 4 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: revenue, subscriptions and registrations Where is the money coming from to fund news? Help from the government, philanthropy and big tech is far from guaranteed. Readers might pay, if they get a more compelling and relevant package By Jacob Granger • 10 min read
Credit: Robert Downs/INMA News Trusted news brands matter more in the age of AI, say media executives In a world of information overwhelm, audiences put premium on human-made content and curation By Jacob Granger • 2 min read
Credit: Photo by Steve Johnson on Unsplash News What AI can do for your newsroom: tips from Ring Publishing's latest handbook Auto-generated content unlocks a new world of potential, but do not forget that the most valuable asset for any media is the trust of its readers By Agnieszka Leśniewska • 2 min read
Credit: Photo by Jametlene Reskp on Unsplash News Finding purpose for AI in the newsroom Generative AI has brought an explosion of possibilities but news organisations need to focus on applications that serve audiences, workflows and bottom lines By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Sponsored article: Securing loyal online audiences through live-blogging The Austrian Press Agency and Süddeutsche Zeitung explain how they are using the Tickaroo platform to earn the trust of readers through the fastest medium of news and storytelling By Jacob Granger • 4 min read
Credit: Rendered by MidJourney. Picture from the RISJ report. News Reuters Institute trends and predictions 2023: revenue, news avoidance and tech turbulence Here is what your newsroom should be paying close attention to this year By Marcela Kunova • 5 min read
Credit: Photo by Nathana Rebouças on Unsplash News AI text-to-video technology can help newsrooms get more mileage out of their copy It is a missed opportunity not to repurpose articles into young people's favoured format By Dominik Mate Kovacs • 4 min read
Credit: Mark Hakansson/Mousetrap Media News What does the future hold for newsletters? The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings By Jacob Granger • 6 min read
