Credit: Photo by Jeremy Enns on Unsplash News What you need to know about doing podcast host-read ads A personal touch on podcast adverts can be a lucrative and engaging strategy, but can give rise to ethical, creative and logistical issues By Finn MacCarthy • 3 min read
News From monologue to dialogue: How Sky News is revamping the modern live blog In a past few days full of breaking news - from the Trump shooting to Southgate stepping down - live blog editor Jimmy Rice details how the news organisation provides minute-to-minute updates and easy catch-ups By Jacob Granger • 8 min read
Credit: Photo by Marty O’Neill on Unsplash News Video meets podcast: Five tips for making a successful 'vodcast' Discover a wider audience for your audio content by doubling up with video at the same time By Adia May • 2 min read
Credit: Dani Cole News Nimble, disciplined and different: How The Mill is swimming against the tide of journalism hardships The Substack startup will have six regional publications by the end of 2024, following investment last year, expanding and hiring at a time of newsroom closures and job layoffs By Jacob Granger • 2 min read
News Audiences, AI and audio apps: five talking points from Perugia The International Journalism Festival explored why platforms and publishers cannot seem to work together, how newsrooms are informing their work with readers, and why we have not yet reached the peak of podcasting By Jacob Granger • 6 min read
Credit: Photo by Ritupon Baishya on Unsplash News Tips to tailor pitches for written, audio and visual formats Learn how to get your story ideas for newsletters, podcasts and visual essays approved By Cristiana Bedei • 4 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: audience-first strategies, formats and products From podcasts to newsletters and first-party data collection, newsrooms will need to work harder to discover and attract fragmented audiences. Human-centred journalism is the way to go By Jacob Granger • 7 min read
Credit: Photo by Jay Skyler on Unsplash News From Reuters to The New York Times, Big Oil pays 'most trusted media brands' to push greenwashing "As the business model for media has faltered, the fossil fuel industry has increasingly weaponised weaknesses to its benefit" By Marcela Kunova • 3 min read
Credit: Mark Hakansson / Mousetrap Media News Standing out in a crowded market: what makes a top news podcast? BBC News, The Guardian, Global Media and The New Statesman share what gives their shows an edge in a competitive space By Jacob Granger • 3 min read
Credit: Casey Mollon News 'I challenge you to write a solutions journalism story this week' At a time of constant negativity and toxicity, the Solutions Journalism Network co-founder and Pulitzer Prize-winning journalist Tina Rosenberg has an important message for all newsrooms By Tina Rosenberg • 4 min read
Credit: Photo by engin akyurt on Unsplash News Bundling up: The secret to subscriber success Top news organisations strengthen subscription bundles by focusing on convenience, value for money and variety of choice By David Cohn • 4 min read
Credit: Photo by Miguelangel Miquelena on Unsplash News The Economist launches podcast-only news subscription Economist Podcasts+ appeals to audiences who just want audio journalism for a fiver a month. The publication believes it can upsell pricier subscriptions from here By Jacob Granger • 2 min read
