Credit: Mark Hakansson / Marten Publishing News How Britain's most established news brands are reinventing themselves for the digital age Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies By Jacob Granger • 2 min read
Credit: Mark Hakansson / Marten Publishing News Video is in another golden age. How should newsrooms adapt? Experimenting is a must, just don't expect instant results, says Jonathan Paterson at The News Movement By Jonathan Paterson • 4 min read
Credit: Photo by Sagar Rana on Unsplash News How young leaders can shape the future of the media industry LadBible, FT Strategies and boom saloon talk about the challenges and opportunities in modern leadership By Jacob Granger • 3 min read
Credit: Created using DALL.E, a generative AI tool News Thinking outside the [chat]box As news organisations trip over themselves to create AI-powered experiences, David Cohn asks how useful large language models are to audiences By David Cohn • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: newsroom leadership and strategy AI will advance conversations around user needs, bridge roles and product management but newsrooms need to diversify and upskill their teams to make it work By Jacob Granger • 7 min read
Credit: Courtesy of Tara Lajumoke (above) managing director of FT Strategies News Lessons from the FT: setting north star goals for digital transformation Learn how to organise your work and motivate your teams to make quality digital journalism profitable By Jacob Granger • 4 min read
Credit: Photo by Jon Flobrant on Unsplash News Subscription conversions: Balancing audience frustration and engagement Find the sweet spot to getting readers to pay for news content By Madeleine White • 6 min read
Credit: Ricardo Arce on Unsplash News Why publishers must shift their focus from business to audience needs If you want to have a successful news company, stop looking at your competitors and obsessing over new products. Get to know your readers instead By Marcela Kunova • 4 min read
Credit: Courtesy of Govind Balakrishnan (above) CEO and co-founder of Curio News Must-have skills for a media startup CEO: Govind Balakrishnan of Curio What does it take to be the leader of a new media business? We speak to a former BBC strategist turned co-founder of a narrated journalism company By Jacob Granger • 6 min read
Credit: Batchelor at English Wikipedia , via Creative Commons News Licence fee, accountability and overseas opportunities central to BBC's future The public broadcaster is thinking of new ways to cash in on its growing presence at home and abroad. But first, it needs to deal with scandals and balance sheets By Jacob Granger • 3 min read
Credit: Boris Bobrov on Unsplash News What news publishers can learn from Silicon Valley It is time to ruthlessly focus on the future and move away from products and revenue models that are not going to work long term By Marcela Kunova • 3 min read
News New UCLan postgraduate course to inspire next generation of newsroom leaders and innovators Ten scholarships are available to forward-thinking media professionals who want to learn how to help their news organisations succeed in an increasingly competitive industry By Jacob Granger • 4 min read