Credit: Mark Hakansson / Marten Publishing User-first predictions 2026 Journalists need to create less and curate more "If information is the destination of the journey, 2026 is the year when we will finally care for the journey itself, and the people who share it with us" By Mattia Peretti • 2 min read
Credit: Mark Hakansson / Marten Publishing News In 2026, trust becomes the media's most valuable currency "Trust and value go hand in hand. If you want readers to value your content, it needs to be trustworthy; it really is that simple" By Sarah Ebner • 2 min read
News User needs evolve from a measurement tool to a mindset "2026 will be defined by an ongoing negotiation: how to balance relevance and engagement with journalistic significance" By Nina Brorson • 2 min read
News "Overserve the fans" will be a winning strategy "When Taylor Swift appraised her Eras tour, she could also have been describing The Economist’s audience-building strategy for 2025" By Kevin Young • 2 min read
News Newsrooms' success will depend on decisive action 'In a race without direction, publishers will waste money copying someone else’s playbook and ignore the signals their own audiences are sending' By Sofia Delgado • 2 min read
