Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: How The Times is running towards a digital-first future "Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia," says head of digital Edward Roussel at Newsrewired By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: Thinking of audience trust as a marketing problem A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Subscription retention strategies: pain points and remedies Times Media, Washington Post, The Conversation and DC Thomson discuss how to hang onto paying readers. Early engagement and easy exits are key By Jacob Granger • 5 min read
Credit: Mousetrap Media/Mark Hakansson News Countering news avoidance: focus on relevance and value When half of the population are avoiding the news, the best cure is to give them a stake in the stories and news outlets that matter most to them By Jacob Granger • 5 min read
News How can journalists learn SEO and why do they need to? Search engine optimisation is important to get your content out there and attract more readers By Fern McErlane • 3 min read
Credit: Photo by John Schnobrich on Unsplash News How student side gigs can be a career kickstarter Student-led publications offer aspiring journalists a safe space to hone their craft and build industry contacts By Emma McAndrew • 2 min read
Credit: Photo by Per Lööv on Unsplash News Business model scheme for European media startups launches IPI provides up to €15k of funding and expert coaching for media ventures that can better serve diverse audiences By Jacob Granger • 3 min read
Credit: Photo by Mapbox on Unsplash News New NCTJ leadership course to teach WFH management, safety and resilience The next generation of news leaders needs to manage change and transformation as well as team mental health By Jacob Granger • 2 min read
Credit: Photo by charlesdeluvio on Unsplash News Micropayments on Twitter: good or bad for publisher's business models? Elon Musk's latest change will allow media outlets to charge Twitter users on a per-article basis. History tells us not to be over-reliant on platforms By Emma McAndrew • 2 min read
Credit: Yehong Zhu (above), CEO of Zette News How to gain investment for your media startup From business journalist to media entrepreneur: Zette CEO Yehong Zhu talks about unlearning old habits, wooing investors and starting the business engine By Jacob Granger • 4 min read
News How to grow your presence on LinkedIn Jim Louderback shares the secrets of his 25k following: optimising a profile, being selective on connections and perfecting a posting strategy By Jacob Granger • 3 min read
News Reuters editor-in-chief Alessandra Galloni on talent, trust and evolving business models The news agency provides trusted information to newsroom clients and financial operators. But now it is eyeing up opportunities to go direct to readers By Jacob Granger • 3 min read
