Credit: Mark Hakansson/Mousetrap Media News How should publishers rethink reader revenue in a changing world? Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights By Aruni Sunil • 5 min read
Credit: Credit Mark Hakansson/Mousetrap Media Ltd News ‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media By Afsana Zaman • 3 min read
Credit: Copyright of Mark Hakansson/Mousetrap Media News The role of the journalist in a polarised world Local journalists are not always objective. But their cultural and contextual understanding is crucial to getting the story right (and you should credit and pay them accordingly) By Joseph Ashmenall • 3 min read
Credit: Image by Hannah Edgman from Pixabay News What will be the lasting legacy of the pandemic on the digital media world? Covid-19 introduced many fads and mainstays, as well as opportunities for growth and lessons for the future. FIPP CEO James Hewes discusses what will separate the winners from the losers By Jacob Granger • 7 min read
Credit: Photo by Shahadat Rahman on Unsplash News Whether readers or brands pay for your content, data is central to the strategy The Guardian, Reach plc, London Evening Standard and Mediahuis Ireland all have contrasting business models. What they have in common is that data underpins the decision making process By Jacob Granger • 4 min read
Credit: European Union flags News Foreign journalists can write in English, thank you very much EU journalists are underrepresented in the British media, it is not a problem of English language barriers By Camille Dupont • 4 min read
Credit: Courtesy of Zaina Erhaim (above) News The role of the journalist in a polarised world: Meet your keynote speaker for Newsrewired, 24 May 2022 Syrian journalist, activist and consultant Zaina Erhaim kicks off the talks as our flagship digital journalism conference returns to the physical stage. Grab your tickets today By Catherine Edwards • 2 min read
Credit: Photo by GeoJango Maps on Unsplash News What can be done to create more viable routes into journalism? 80 per cent of the UK press hold university degrees, a one-way route into journalism which is stopping the industry being more representative By Jacob Granger • 6 min read
Credit: Photo by Terry Vlisidis on Unsplash News Introducing the periodic table of community strategy Use all 10 elements of this chart to form deeper bonds and reactions within your community By Michelle Goodall • 6 min read
Credit: Photo by Joanna Kosinska on Unsplash News Seven must-know Substack tips for journalists Veteran journalist and Substack's own Farrah Storr provides pointers on engaging with and monetising loyal readers By Tim Pollard • 3 min read
Credit: Photo by Clint Adair on Unsplash News How a membership model can provide value to your newsroom beyond just money A loyal and mobilised audience is worth a lot more than the revenue it generates. Black Ballad shows it can inform your coverage, sell event tickets and even bring you new hires By Jacob Granger • 4 min read
Credit: Photo by ConvertKit on Unsplash News Why The Telegraph is making audio-first journalism a priority moving forward Having a dedicated audio team has helped to cover the coronavirus pandemic and the Ukraine war both quickly and creatively. But the focus moving forward is narrative-driven episodic content By Jacob Granger • 5 min read
