Credit: ROBIN WORRALL on Unsplash News Forget Facebook: four publishers share tips on growing audiences on other social platforms Facebook’s demographic is the oldest of social networks while TikTok, Twitter, Instagram and YouTube offer great opportunities for news brands to reach younger users By Eliott Brennan • 4 min read
Credit: Bob Dmyt from Pixabay News Build a community, not an audience: how to find out what your readers value and want to pay for News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes By Samuel Ketch • 4 min read
Credit: Courtesy of Una Murphy (above) co-founder and publisher of VIEW Media News Must-have skills for a media startup CEO: Una Murphy of VIEWdigital What does it take to be the leader of a new media business? We speak to the co-founder and publisher of a mission-driven social enterprise based in Northern Ireland, about navigating the line between editorial and business By Jacob Granger • 6 min read
Credit: Gerd Altmann from Pixabay News Considering the 'dark side'? Advice for those looking to switch from journalism to PR Life circumstances and priorities change. Do not let preconceived ideas put you off a potentially rewarding career in public relations By Anna Richardson Taylor • 4 min read
Credit: Courtesy of Barak Ronen (above) CEO of Crux News Must-have skills for a media startup CEO: Barak Ronen of CRUX What does it take to be the leader of a new media business? We speak to the co-founder of a tech platform designed to measure reader's knowledge on important news topics to drive engagement By Jacob Granger • 6 min read
Credit: Andrea Piacquadio from Pexels News Three audio apps to turn your listeners' voices into podcasts and audio features There is more to audio storytelling than Clubhouse and Twitter Spaces. Three podcast creators experiment with lesser-known but clever apps By Damian Radcliffe • 5 min read
Credit: Zoriah on Flickr News Trauma reporting tips for journalists: telling stories of Afghan refugees Before delving into an interview, think about the impact of losing everything: family, home, country, livelihood, belongings, money, friends and wellbeing By Jo Healey • 3 min read
Credit: Photo by Simona Sergi on Unsplash News Quartz bets on newsletters to drive reader revenue The business news website is making changes to its three-year-old subscription programme as it sees three quarters of its readers converting to paying members because of newsletters By Jacob Granger • 5 min read
Credit: Christian Lue on Unsplash News I am a public service journalist: what can AI do for me? In this special series that focuses on journalism rather than algorithms, we look at how 10 European public service broadcasters overcome language barriers to share stories across the continent By Marcela Kunova • 6 min read
Credit: Omar Medina Films from Pixabay News How publishers can use audio to spark greater audience engagement Invite your readers, listeners and viewers into your newsroom By Damian Radcliffe • 5 min read
Credit: Courtesy of Govind Balakrishnan (above) CEO and co-founder of Curio News Must-have skills for a media startup CEO: Govind Balakrishnan of Curio What does it take to be the leader of a new media business? We speak to a former BBC strategist turned co-founder of a narrated journalism company By Jacob Granger • 6 min read
Credit: Melanie Deziel on Unsplash News What publishers need to know about the latest changes in Google search Understand the latest developments in SEO and help your best articles reach more readers By Marcela Kunova • 5 min read
