Credit: Rodion Kutsaev on Unsplash News Direct publishing: what you need to know about this new technology News outlets can now connect with their mobile audiences directly, without the interference of algorithms or bad actors, whilst taking back control over brand, ad revenue and data By Marcela Kunova • 3 min read
News How to identify new audience growth opportunities The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers By Jacob Granger • 7 min read
Credit: Photo by Hannah Wei on Unsplash News The Economist creates a new revenue stream with online courses As the world got used to e-learning, the business news publisher spotted an opportunity for a new product aimed at time-poor, mid-career readers By Jacob Granger • 2 min read
Credit: Courtesy Newsrewired: Clockwise from top left: Sara Lomax-Reese , Joy Mayer , Sally Lehrman and Benjamin Toff News Create a trust strategy for your news organisation Mistrust towards the news can come down to many factors: portrayal of communities, fear of being manipulated or even spelling and grammar. What can your newsroom do to restore relationships with readers? By Nathan Clarke • 4 min read
Credit: Credit: Jane Barrett, global editor, media news strategy, Reuters (pictured) News How to drive change in the newsroom A three-step plan to see transformation projects through from start to finish By Nishan Chilkuri • 3 min read
Credit: Credit: Courtesy of Bianca-Maria Rathay (pictured) News Six steps to setting up your home studio with a smartphone Learn how to create professional content using mobile gadgets and DIY hacks By Marcela Kunova • 5 min read
Credit: Photo by Nicholas Doherty on Unsplash News Climate journalism: bandwagon, zeitgeist or audience growth opportunity? Readers value news which matters to them. Bloomberg, The Sun, Forbes, The Times and The Financial Times have all launched climate coverage products on the back of growing demand for green 'news you can use' By Jacob Granger • 9 min read
Credit: Zach Steward, CEO of Quartz (above) News Quartz launches Essentials to boost reader engagement with explainer cards The publisher hopes that this free interactive feature that helps users understand complex stories in a wider context will attract new members By Jacob Granger • 3 min read
Credit: Photo by fauxels from Pexels News Over-reliance on graduate hiring can thwart the efforts to diversify the UK news industry The latest NCTJ report reveals that 92 per cent of the British press is white and 89 per cent hold a university degree. What will it take to achieve fairer representation? By Jacob Granger • 4 min read
Credit: Jeyaratnam Caniceus from Pixabay News Viral Facts Africa fights covid infodemic with emojis and animated messages A collaborative project experiments with shareable social content to tackle the spread of coronavirus misinformation on the continent By Marcela Kunova • 3 min read
Credit: Boris Bobrov on Unsplash News What news publishers can learn from Silicon Valley It is time to ruthlessly focus on the future and move away from products and revenue models that are not going to work long term By Marcela Kunova • 3 min read
News Leading change in the digital newsrooms Join us at the next Newsrewired conference, taking place online from 18 to 27 May 2021 By Marcela Kunova • 1 min read
