Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
Credit: Created with Canva News 15 portfolio and publishing platforms for freelancers 2025 is all about building your brand By Marcela Kunova • 4 min read
News Can AI help overcome biases and shortcomings in data journalism? Proceed with caution, but the technology known for hallucinations could help journalists when their data is missing, biased or lacking nuance, according to BBC experts By Jacob Granger • 4 min read
Credit: Photo by Choong Deng Xiang on Unsplash News Six tools to elevate your data storytelling Create visually striking charts and graphs that take your data-led reporting to the next level By Pragya Malhotra • 2 min read
Credit: Thought Catalog on Unsplash News 9 tips for self-editing every journalist needs to know about Even a small typo can turn readers away. More serious errors might erode trust in your coverage and spark public criticism By Cristiana Bedei • 4 min read
Credit: James Mahon News The sports journalism career path has changed and teaching must follow suit Young reporters need to learn how to tell stories fairly, accurately, and compellingly, regardless of who is employing them - news outlets, or as is increasingly the case, sports clubs By James Mahon • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Journalism and audiences: Five must-read recent news reports for your newsroom The world is a pretty depressing place right now. Find out what news audiences truly value (and need) when it comes to court, climate and music reporting By Jacob Granger • 9 min read
Credit: Created using Magic Media, a generative AI app by Canva News Revenue and tech: Five must-read news reports for your newsroom How do you make your paywalls more effective? What do journalists need to engage with AI? How much does Google owe the UK news industry? These questions and more answered By Jacob Granger • 8 min read
Credit: Courtesy Dennik N News Slovakia’s Dennik N’s bold campaign brought 10,000 new subscribers in just four days The news organisation asked readers to pay what they wanted - even nothing - and promised to "keep monitoring depressing news so they wouldn't have to." The result? Its biggest subscription spike ever By Marcela Kunova • 3 min read
News Community-led listening project offers solutions to journalism’s biggest challenges 'There is not a single user asking for more, cheaper content. They want connection, collaboration and care,' says Shirish Kulkarni, reflecting on a collaborative project between Media Cymru and BBC By Shirish Kulkarni • 3 min read
Credit: Photo by SpaceX on Unsplash News 10 new and interesting media launches on our radar New media companies are developing close-knit relationships with readers, unusual business models and solutions to long-standing industry challenges By Jacob Granger • 7 min read
