'The joke was that success would mean we'd become unpopular for doubling workloads'

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The BBC sent reporter Ben Hammersley to Turkey, last month, to cover the forthcoming elections for BBC World, but with an unfamiliar brief.

Not only did he report through the usual news channels of TV and World Service radio, but he also set about a reporting experiment using a host of readily available online consumer devices to tell backstage stories about the reporting process.

Google Maps, YouTube, Flicker and Twitter all became avenues through which he told the story behind the story .

On his return to London he talked to Journalism.co.uk about the experimental project and what the implications could be for foreign correspondent reporting in the future:

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