theblogpaper prepares for September launch

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theblogpaper , a website and printed paper compiled by an online community of writers, will release its first edition on September 25.

An initial run of 5,000 copies will be printed and distributed in selected areas of London, as well as to bloggers, media and advertising agencies, founder Anton Waldburg told Journalism.co.uk.

The September edition will be a 'pre-launch' version to encourage feedback from readers and contributors and to test the concept on the market, he added.

The project aims to build a 'news community' online. This community will contribute written and multimedia news content, which will then be ranked by other users. If an item receives more support it will be pushed into a print edition and also onto the front pages of theblogpaper.co.uk.

The 'pre-launch' edition will consist of around 20-30 pages of text and photos.

So far the site has attracted around 500 contributors, who will continue to decide what goes into the print edition and what items are promoted on the website.

The blogpaper will be purely ad-funded, Waldburg told Journalism.co.uk in an interview last month . Yesterday News International announced plans to close its freesheet thelondonpaper , which had a comparable revenue model to the blogpaper.

"We are very aware of the current situation of the advertising market especially in the freesheet segment, but we are hoping that our 'self-regulatory content promotion system' (in other words letting users choose via rating and commenting what to promote to print) will attract advertisers," said Waldburg in July.