Making the transition from print to digital, or even just expanding a publication's online presence, requires more than just getting the necessary tools and technology. With all those tools come a variety of different ways to tell a story and reports should be approached as such.

Digital journalist and experienced trainer John Kroll has spent time helping newsrooms to think digitally, and for him there are three key lessons: make digital unavoidable, keep it simple and focus on the story, not the tools.

He goes into more detail in this post and includes a checklist of potential tools and questions to ask of each story that, although not wholly successful when he used it, provides ample food for thought.
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