At a time when there are question marks over the sustainability of media organisations, there are several reasons why audiences are potentially not buying into news.
Professor Damian Radcliffe notes that the fragile state of trust in the news is one of the reasons, and therefore an area which, if improved, could change the fortunes of news organisations. His seven lessons in rebuilding trust suggests exactly that.
“There’s no doubt that if we wish to rebuild trust — and turn that trust into audiences willing to pay for acts of journalism — then we will need to do some things differently,” he writes, noting that reporting original stories and ditching wire copy is the first step.
Our upcoming digital conference Newsrewired is just around the corner on 7 November at Reuters, London — check out the agenda and book your tickets
Free daily newsletter
- Tip: Getting your foot in the door of the industry
- Reuters Institute Digital News Report: 'Overall, we feel quite optimistic about where the industry is heading'
- Tip: Know your immigration vocabulary
- Tip: A freelancer's guide to solutions journalism
- Tip: A BBC journalist's guide to working in podcasting