At a time when there are question marks over the sustainability of media organisations, there are several reasons why audiences are potentially not buying into news.

Professor Damian Radcliffe notes that the fragile state of trust in the news is one of the reasons, and therefore an area which, if improved, could change the fortunes of news organisations. His seven lessons in rebuilding trust suggests exactly that.

“There’s no doubt that if we wish to rebuild trust — and turn that trust into audiences willing to pay for acts of journalism — then we will need to do some things differently,” he writes, noting that reporting original stories and ditching wire copy is the first step.

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