If a headline isn't up to scratch, the quality of the content might not even matter as the audience could swiftly move on to the next article.

This is even more important online, where sometimes you get under 140 characters to convince people to click through the link in your Tweet and read, watch, or listen to your work.

This post on Buffer is a collection of more than 30 efficient headline formulas to use when writing articles, blog posts, or social media updates. It goes way beyond the classic listicle, and explains what makes the ultimate headline.

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