Think back to the last article you read. What made you not scroll past that headline?

What about the last article had you gripped from start to finish?

As Tony Rogers, professor of journalism at Bucks County Community College, points out on thoughtco.com, excellent stories can be wasted with boring headlines and bad structure.

On the other hand, Rogers's six golden rules promise to help you write snappy headlines that draw audiences in and keep them hooked with tight prose and engaging, crystal-clear copy.

“There's an old rule in the writing business - show, don't tell. The problem with adjectives is that they don't show us anything,” he writes, on choosing the right words. “While editors like the use of verbs — they convey action and give a story a sense of momentum — too often writers use tired, overused verbs.”

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