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With so many podcasts around, yours could easily drown in the white noise.

To help you widen your podcast audience, Clothilde Goujard at IJNet rounded up these three tips on how to overcome promotional challenges.

Goujard spoke to Hebah Fisher, co-founder of Kerning Cultures, a podcast that brings audio stories from the Middle East and its diaspora to the region and the world, and Maeve McClenaghan, founder of The Tip Off, a podcast that tells the behind-the-scenes story of investigations, to find out how they grew their podcasts and what they learned in the process.

"Both independent podcasts began with low numbers of listens — and both podcasts now boast audiences in the thousands," writes Goujard.

Learn how to get your first podcast off the ground with a one-day workshop led by former BBC producer Jack Soper. See details

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