Credit: By Carlos Maya. Some rights reserved.
Many media outlets know that if a post on a social network is not shareable, it's not effective enough - it could leave you falling behind whilst attention is diverted to the competition.
This article by Jonathan Emmen at InstantShift lists some great ways to help you get your posts seen, ranging from advice on how it should be packaged, to what you should be posting about in the first place.
Emmen notes that evocative content is more likely to be shared, and that publishers must take advantage of the fact that sharing habits differ between various online groups.
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