Credit: StartupStockPhotos from Pixabay

Newsletters are becoming an increasingly popular tool for media organisations to reach their audiences and attract new readers. Their versatility means you can use them to give your subscribers exactly the type of content they crave.

That is easier said than done if you do not have a clear idea about the purpose of your newsletter. Media Voices’ Esther Kezia Thorpe provides seven great tips to get you started.

Firstly, you need to "be clear on your mission and what sets your newsletter apart". It feels like everyone has a newsletter these days so what makes yours any different?

Once you have that figured out, you can hone in on the design, content and goals you have for your product.

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