Podcasts have seen an increase in popularity in recent years. As of July 2020, there are more than 30 million episodes available in the Apple Podcast directory.
It is a tough and crowded market, but not impossible to crack with some sound advice. IJNet intern Donethe Cyprien offers some top tips for beginners when launching a podcast.
Good planning is key to success. The first step is understanding which topics you will cover, what will happen in each episode, and who your target audience is.
From there, you can think about the show’s format, what equipment you need and how you might monetise the podcast.
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