Investigative stories take time, resources and a lot of research to come together. However, in the fast-moving news cycle, they often struggle to remain in the public consciousness long enough to have an impact.
To help you engage larger audiences, Rowan Philp rounded up 12 tips for reaching more people with investigative stories in his article for the Global Investigative Journalism Network (GIJN).
"A "plus one" engagement strategy - designed to get each reader to take at least one more action on the site - can include smarter newsletters; breaking news alerts - especially around new investigation; easy-to-use sign-up newsletter procedures; listicle-type boxes; and reader feedback channels," one tip reads.
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