Check out this article by Clothilde Goujard on IJNet, which explores the importance of building a strong personal brand online, and gives tips for both professionals and newcomers to the industry on how to do so.
She explains that LinkedIn profiles with polished resumes and social media accounts aren’t just for influencers, but for everyone in the industry.
Her advice, which comes from journalists that have been successful in establishing themselves online, includes ensuring that the writer's tone is adjusted depending on the platform, that privacy settings are set as required, and most importantly, that the journalist doesn't let this process stress them out.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Advertorial: Memberful launches a premium newsletter product for publishers and independent creators
- Tip: Why regular newsroom training is key, even when times are tough
- 'Nothing is more valuable than attention': Why your news organisation needs to embrace the 'golden era' of Facebook and Instagram
- Tip: Starting your undergraduate journalism degree? Take note of this advice
- Tip: How to get your freelance career off to the best start
