Being responsible for updating your organisation's Twitter feed can often seem daunting, especially if you are overseeing multiple accounts at the same time and the task at hand is engaging an audience of millions with relevant information.
In a post on the NPR Training website, NPR engagement editor Steve Mullis points out it's important to "talk with the audience" not "at the audience", and outlines a list of tips for running a branded news account on Twitter.
His advice includes: using quotes and fact lists; avoid relying solely on links to tell the story, as readers may not click them; correct a mistake by quoting the original tweet instead of deleting it; and "do a reset" by reminding people what the story is if you are doing a tweetstorm or multiple consecutive replies, as they might not have followed it from the beginning.
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