Trust in media organisations has continued to fall in recent years. One of the reasons behind this drop is the view that news organisations are not impartial.
Joy Mayer of Trusting News offers a simple solution to win people back in this article: telling your audience directly about how you strive for balance.
Mayer highlights two examples to follow by WITF News and Jefferson City News Tribune, who include details about their fairness goals within controversial stories.
"Anticipate when your audience might accuse you of giving unequal weight to competing perspectives and attach language to the actual story that communicates that you strive for fairness and welcome feedback," she wrote.
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