domino impact
Credit: By Jacqui Brown on Flickr. Some rights reserved.

Whether it's monitoring changes in policy in the aftermath of an investigation, or tracking conversations in a community surrounding a tool or topic of interest, measuring impact can be tricky even after you have decided on a set of metrics for success.

Oren Levine, director of innovation at the International Center for Journalists (ICFJ), has outlined three tools for tracking and measuring impact in this post on IJNet, pointing out the importance of "moving past the numbers" offered by analytics to find "proof that readers and viewers have absorbed information and were inspired to share it".

Among the tools he recommends is the Impact Tracker developed by the Center for Investigative Reporting, which offers a framework for recording and classifying conversations, events and other reactions around a topic.

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