Credit: By Charlotte Gilhooly on Flickr. Some rights reserved
Journalist Ann Friedman’s weekly newsletter reaches about 25,000 readers, of which 2,000 receive a paid-for version with additional content including a hand-drawn chart.
In this article on MediaShift, Tamara Power-Drutis and Sangeeta Singh-Kurtz take a look at how Friedman manages her newsletter and what makes it so successful.
If you have your own newsletter or are thinking about starting one, this piece is an essential read, emphasising the importance of having a unique voice behind the newsletter as well as having good “list hygiene”, or removing inactive subscribers.
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