Credit: Damir Spanic on Unsplash

With most of our work taking place on the internet, creating and maintaining a strong online brand can help you raise your public profile. But knowing what is the right way to engage with your audience is difficult.

To help journalists build their online profiles, the International Center for Journalists (ICFJ) and the National Association of Hispanic Journalists (NAHJ) organised a series of expert-led workshops and shared some of the best tips in this article by Chante Russell.

"A major component of building a strong brand is accessibility, meaning your online profiles should be public. This doesn’t mean you can’t also have private accounts for interacting with friends and family, but your branded accounts should be open to the public, and you should try to engage there regularly," reads one tip.

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