Editorial analytics inform much of publishers' digital strategies, but metrics are constantly evolving with every algorithm change and new platform embraced by news organisations.
And while traditional metrics still matter, there are some measurements of success that might not immediately come to mind, which could complement the insights offered by social platform's analytics dashboards.
Tim Cigelske, associate editor of MetricShift, highlights three non-traditional ways to measure engagement in this MediaShift post. He suggests checking your Snapchat score regularly to work out if the traction of your stories has improved over time, and paying closer attention to Facebook reactions to "quantify a broader range of emotions that readers have".
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